The tweed-inspired pattern of this contemporary area rug offers understated visual texture, while the hand-tufted wool construction presents a soft feel and timeless look. A duo-tone design of silver and steel gray creates a sophisticated statement on this chic layer.
Product Features
- Handmade Quality: hand tufted by artisans in India for notable durability and softness
- Stylish Durability: made of 100% wool for optimum durability
- Plush Pile: 0.625 inch pile provides luxurious depth
- Due to its handmade nature, each rug is unique and one of a kind
Specifications
- Brand: Jaipur
- Collection: Britta
- Construction: Hand Tufted
- Style: Modern
- Material: 100% Wool
- Backing Material: 100% Cotton
- Pile Height: 1/2″
- Handmade in India
- Designed in USA
- Colour: Gray, Light Gray
- Rug Pad Recommended: provide extra cushioning and insulation with a felt rug pad
- Location: Indoor use
About the Brand
‘Let goodness, fairness and most importantly, love prevail in business; profits will inevitably follow’ – NK Chaudhary, Founder of Jaipur Living. This is the premise on which Jaipur Living was built, which is why it is one of the most successful and thoughtful household rug brands in the world. Nand Kishore Chaudhary founded Jaipur Rugs in 1978 working alongside 9 artisans on two looms. He built the business on the principles of dignity, employing and empowering women and artists. As of today, Jaipur removes the middleman by employing a network of 50,000 artisans in more than 700 villages in India who work with passion and love for this timeless craft. These artisan partners are provided with a livable and reliable wage along with opportunities for personal growth and development.
The Jaipur Rugs Foundation was founded and tasked with a mission to connect the artisans to themselves by nurturing their creative capacity. Through this foundation, over 273,000 lives were benefited including receiving education and door-to-door healthcare. Artisan families are able to build their first brick home and their children are able to attend school. Today, Jaipur Living is a women led business as NK Chaudhary’s daughters Asha and Archana Chaudhary take over, expanding their father’s vision through love and innovation.
Care Instructions
- Blot stains immediately and clean with a mild soap and cold water. Blot dry with clean, absorbent towel. Avoid prolonged exposure to moisture. Shedding is normal: vacuum regularly with beater bar off, and shedding will reduce over time.