Simply sophisticated, the Britta Plus collection boasts an assortment of texture-rich heathered designs. The tweed-inspired pattern of the Absolon area rug offers understated visual texture, while the hand-tufted wool and viscose blend makes for a lustrous feel underfoot. A duo-tone abstract design of taupe and rust creates a sophisticated statement on this soft looped pile. This accent piece withstands medium traffic areas in the home, like bedrooms, dining spaces, and formal living rooms.
Product Features
- Handmade Quality: hand tufted by artisans in India for notable durability and softness
- Premium Blend: blended of 60% wool and 40% viscose for durability and a subtle luster
- Plush Pile: 0.5 inch pile provides luxurious depth
- Due to its handmade nature, each rug is unique and one of a kind
Specifications
- Brand: Jaipur
- Collection: Britta Plus
- Construction: Hand Tufted
- Style: Modern
- Material: 60% Wool 40% Viscose
- Backing Material: 100% Cotton
- Pile Height: 1/2″
- Handmade in India
- Designed in USA
- Colour: Rust, Taupe
- Rug Pad Recommended: provide extra cushioning and insulation with a felt rug pad
- Location: Indoor use
About the Brand
‘Let goodness, fairness and most importantly, love prevail in business; profits will inevitably follow’ – NK Chaudhary, Founder of Jaipur Living. This is the premise on which Jaipur Living was built, which is why it is one of the most successful and thoughtful household rug brands in the world. Nand Kishore Chaudhary founded Jaipur Rugs in 1978 working alongside 9 artisans on two looms. He built the business on the principles of dignity, employing and empowering women and artists. As of today, Jaipur removes the middleman by employing a network of 50,000 artisans in more than 700 villages in India who work with passion and love for this timeless craft. These artisan partners are provided with a livable and reliable wage along with opportunities for personal growth and development.
The Jaipur Rugs Foundation was founded and tasked with a mission to connect the artisans to themselves by nurturing their creative capacity. Through this foundation, over 273,000 lives were benefited including receiving education and door-to-door healthcare. Artisan families are able to build their first brick home and their children are able to attend school. Today, Jaipur Living is a women led business as NK Chaudhary’s daughters Asha and Archana Chaudhary take over, expanding their father’s vision through love and innovation.
Care Instructions
- Blot stains immediately and avoid prolonged exposure to moisture. Professional cleaning is recommended for stain removal or periodic cleaning care. Vacuum with beater bar off.